The Universal Beijing Resort launched a new parade on Friday, inviting characters of the popular Chinese-made mobile game Honor of Kings.
Eleven game characters performed on four floats, stirring the fervor of tourists with traditional Chinese cultural elements.
The game, developed by the Chinese tech giant Tencent, ranked first on the list of global top-grossing mobile games in February, with approximately 225 million U.S. dollars in player spending, according to mobile app data analysis firm Sensor Tower.
The theme park will seek more fashionable entertainment elements close to local young people, said the Vice President and Executive Producer, Entertainment, Universal Beijing Resort, Jason Ramsburg.
Art and Entertainment Director, Universal Beijing Resort, Wang Yikai said that the parades in theme parks usually showcase the characters and scenes, but their new parade of Honor of Kings focuses on storytelling to "present a moving stage play to tourists."
The newly launched parade will run from April 8 to July 3.
Kate Hudson hits the stage to debut songs from her new album Glorious at star
JULIE BURCHILL: Why I spread rumours about Kate
Why Kate Middleton waited to announce her cancer diagnosis
Core blimey: Poached pears with blackberry drizzle and hazelnut shortbread
Analysis: Larson enters conversation with Verstappen as best drivers in the world
Emily Ratajkowski keeps it comfy in gray sweatpants and hoodie as she catches ride in NYC
FIRST LOOK: As Laura Ashley relaunches, how does it stack up against its vintage heyday?
'He's almost like a LEAGUE TWO player': Roy Keane slams Erling Haaland for his display in City's 0
Kosovo prepares a new draft law on renting prison cells to Denmark after the first proposal failed
Masterful meals: Masterchef 2014 Champion Ping Coombes's nasi goreng with sambal belacan
Ricky Stenhouse punching Kyle Busch could lead to suspension
Princess Charlene of Monaco debuts soft new look with feathery, face